With the rapid rise of eCommerce, we’re seeing many pure-play online stores focus only on internet marketing. However, offline marketing is still a viable channel and Johann Carpio, of Resulticks, a site that provides digital marketing services and tools for companies, has some insights on how you can still use it for your eCommerce business.

We hear about the benefits of online and offline marketing all the time, but offline marketing still works, even for eCommerce companies. As an online business, one drawback is that customers can’t typically experience your product or service before making a purchasing decision. Real world events (trade shows, demonstrations, or product giveaways at community events) can provide potential customers with a chance to try your products, and they are a great engagement opportunity. These days, a piece of physical mail ... Read more »

Your company invested in an app(enterprise app development), you’ve got your signage up, your coupons and your downloads are pretty high. Now what? Remember the app is an investment, and it will only work if you have a cohesive strategy to maximize your app’s potential and your interaction with your clients.

What are you doing to get your customers’ time and attention? People spend more than 37.5 hours per month using mobile apps, so the answer should not be “nothing.” Please don’t say that. The key is to make your app relevant and useful. Customers should want to use it—eventually using it consistently. Couponing and in-store promotions can only take you so far.

If you’re out of ideas, you’re in l ... Read more »