Your company invested in an app(enterprise app development), you’ve got your signage up, your coupons and your downloads are pretty high. Now what? Remember the app is an investment, and it will only work if you have a cohesive strategy to maximize your app’s potential and your interaction with your clients.

What are you doing to get your customers’ time and attention? People spend more than 37.5 hours per month using mobile apps, so the answer should not be “nothing.” Please don’t say that. The key is to make your app relevant and useful. Customers should want to use it—eventually using it consistently. Couponing and in-store promotions can only take you so far.

If you’re out of ideas, you’re in luck. We’ve put together a list of the top 3 tips to increase your client interaction.

Utilize Key Moments

We’re creatures of habit. We know what we like and when we use something, and we generally try to stick to the same routine. Almost everyone I know checks their phone most on their lunch break. It’s safe to say this is true for most working professionals. Take advantage! If you’re a coffee shop, try sending push notifications during the lunch hour: “Need an afternoon pick-me-up? Stop by for Happy Hour! Buy 1 get 1 half off from 2-3pm.”

Taking advantage of key timing is a simple and effective way to maximize your impact on your clients and stay top-of-mind.

Maintain Updated & Helpful Content

Like in the scenario above, push notifications are a great way to keep your customers up-to-date. Flash sale and event announcements remind your customers that you’re around and active. Use your timing wisely and don’t overload them with content. Double-up with other features like Newsletter sign-up forms so you can build your email list once your announcements draw users in.

Make Sure the App Stands Out

The app must be user-friendly. Don’t waste your time building an app that isn’t top-notch in design, because your customers won’t waste their time on it. We’re at the height of digital design, and publishing an app that looks like it was designed on Windows 95 would do more harm than good.

Design should be all-encompassing. A well thought-out and visually stunning app icon and store description will catch the eye.. With apps, customers have to judge the book by its cover, so make your cover a good one.

Just because you have an app doesn’t mean people will use it. Put your best foot forward when entering the mobile app world, otherwise you may just fall flat and miss out on a golden opportunity to expand your business. It’s the difference between being a modern, successful business and one that’s still sending mailers every Saturday, hoping for the best.