A landing page serves one purpose: convincing visitors to move to the next stage in the sales funnel. Although this sounds simple, creating a successful landing page requires detailed planning and creative testing. Whether you create one for a PPC campaign or for an email blast, the following five tips will help you optimize any landing page.
Take time to create effective calls-to-action (CTA)
Keep CTAs above the fold
Improve forms on landing pages
Understand that content is key
Use landing pages for your paid search campaigns
To get a better sense of how these techniques are used in the real world, browse websites from different industries. Be on the look out for interesting landing pages and how they are used to facilitate conversions at various stages of the buying process.
Landing Page Optimization Tip #1
Take time to create effective CTAs
Your CTA
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