Short-term holiday pop-up shops can boost sales, help test a new channel, reduce Christmas inventory, and even help online brands grow.

The pop-up retail trend is not particularly new. In the U.S., shopping malls have been adding holiday kiosks for years and many communities have Halloween or Christmas pop-up stores each year. But it is starting to catch on with more online retailers.

Ecommerce stores that have had success selling online and want to grow may consider opening a temporary, physical retail location to serve customers and increase sales. If your online business is thinking of capturing offline sales this holiday season, consider these four tips for starting your own pop-up shop

1. Have Clear Goals

Like any business venture or project, you should have clear, reasonable, and measurable goals for your pop-up shop. It may sound cliché to tell you to have goals as part of a list of tips, but this is the step from which everything else flows. ... Read more »