One of the most exciting fields to be in today is eCommerce. B2C industry has been booming since its inception; and B2B industry is also growing gradually these days, as a result of which there is a launch of Magento B2B program.

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Last week, experts from the eCommerce Expo in London kindly answered to my questions and gave me some precious eCommerce tips. You can find their interviews here: 8 #eCommerce tips from the London eCommerce Expo. In today’s post we continue our investigation with the second question I asked them: How do you see 2016 in terms of opportunities and challenges for the eCommerce sector? I can tell you right now that mobile will definitely be at the heart of the eCommerce next year but you have also lots of other things to look at to succeed in 2016! eCommerce developoment http://www.tmogroup.asia/

Twenga Solutions

Herbert Knib ... Read more »

Last week, experts from the eCommerce Expo in London kindly answered to my questions and gave me some precious eCommerce tips. You can find their interviews here: 8 #eCommerce tips from the London eCommerce Expo. In today’s post we continue our investigation with the second question I asked them: How do you see 2016 in terms of opportunities and challenges for the eCommerce sector? I can tell you right now that mobile will definitely be at the heart of the eCommerce next year but you have also lots of other things to look at to succeed in 2016! eCommerce developoment http://www.tmogroup.asia/

Twenga Solutions

Herbert Knib ... Read more »

To buy or not to buy? That is the question (that anyone who makes it to your product page will eventually ask).

There are many factors that go into the decision making process, such as images, trust, price, traffic source, shipping, etc. Underrated in the equation is your product page copy.

While the other factors are undoubtedly important, far too often a company will neglect product copy and simply write down the standard manufacturer’s description. Or worse, they write nothing at all.

As Smashing Magazine said in 2010, your product page copy is supposed to accomplish two goals:

Establish trust

Convince visitors that your product is right for them.

These 8 principles will help you write product copy that establishes trust and sells, in turn increasing ... Read more »

To buy or not to buy? That is the question (that anyone who makes it to your product page will eventually ask).

There are many factors that go into the decision making process, such as images, trust, price, traffic source, shipping, etc. Underrated in the equation is your product page copy.

While the other factors are undoubtedly important, far too often a company will neglect product copy and simply write down the standard manufacturer’s description. Or worse, they write nothing at all.

As Smashing Magazine said in 2010, your product page copy is supposed to accomplish two goals:

Establish trust

Convince visitors that your product is right for them.

These 8 principles will help you write product copy that establishes trust and sells, in turn increasing ... Read more »

While good online reputation management is important for all businesses, it is particularly critical for ecommerce business owners: their online reputation is indistinguishable from their brand. For this reason, we wanted to dedicate a post to the seven things all ecommerce businesses should do to develop and sustain a stellar online reputation.

Use Transparency to Your Advantage
On SiteJabber, we find that the best reviewed ecommerce businesses don’t fear their weaknesses. Instead, they make their weaknesses clear upfront and even use them as marketing tactics.

For example, if you’re a small business, you might explain that you’re a mom-and-pop shop and you do your best to get orders out on time, but sometimes things can take a bit longer. You can ... Read more »

) Multiple Login Options

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) Multiple Login Options

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With the rapid rise of eCommerce, we’re seeing many pure-play online stores focus only on internet marketing. However, offline marketing is still a viable channel and Johann Carpio, of Resulticks, a site that provides digital marketing services and tools for companies, has some insights on how you can still use it for your eCommerce business.

We hear about the benefits of online and offline marketing all the time, but offline marketing still works, even for eCommerce companies. As an online business, one drawback is that customers can’t typically experience your product or service before making a purchasing decision. Real world events (trade shows, demonstrations, or product giveaways at community events) can provide potential customers with a chance to try your products, and they are a great engagement opportunity. These days, a piece of physical mail ... Read more »

Your company invested in an app(enterprise app development), you’ve got your signage up, your coupons and your downloads are pretty high. Now what? Remember the app is an investment, and it will only work if you have a cohesive strategy to maximize your app’s potential and your interaction with your clients.

What are you doing to get your customers’ time and attention? People spend more than 37.5 hours per month using mobile apps, so the answer should not be “nothing.” Please don’t say that. The key is to make your app relevant and useful. Customers should want to use it—eventually using it consistently. Couponing and in-store promotions can only take you so far.

If you’re out of ideas, you’re in l ... Read more »