A landing page serves one purpose: convincing visitors to move to the next stage in the sales funnel. Although this sounds simple, creating a successful landing page requires detailed planning and creative testing. Whether you create one for a PPC campaign or for an email blast, the following five tips will help you optimize any landing page.

Take time to create effective calls-to-action (CTA)
Keep CTAs above the fold
Improve forms on landing pages
Understand that content is key
Use landing pages for your paid search campaigns
To get a better sense of how these techniques are used in the real world, browse websites from different industries. Be on the look out for interesting landing pages and how they are used to facilitate conversions at various stages of the buying process.

Landing Page Optimization Tip #1

Take time to create effective CTAs

Your CTA ... Read more »

When it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search, menu navigation and mobile checkout usability.

... Read more »

Short-term holiday pop-up shops can boost sales, help test a new channel, reduce Christmas inventory, and even help online brands grow.

The pop-up retail trend is not particularly new. In the U.S., shopping malls have been adding holiday kiosks for years and many communities have Halloween or Christmas pop-up stores each year. But it is starting to catch on with more online retailers.

Ecommerce stores that have had success selling online and want to grow may consider opening a temporary, physical retail location to serve customers and increase sales. If your online business is thinking of capturing offline sales this holiday season, consider these four tips for starting your own pop-up shop

1. Have Clear Goals

Like any business venture or project, you should have clear, reasonable, and measurable goals for your pop-up shop. It may sound cliché to tell you to have goals as part of a list of tips, but this is the step from which everything else flows. ... Read more »

For the past few years in the digital industry every year has been talked about as ‘the year of mobile’. Despite this, many digital marketeers are still focusing CRO activity on desktop and leaving mobile devices as an afterthought. Latest stats show that mobile continues to be a growth platform for people accessing websites, and that those people are getting more comfortable using their phones for buying online.

... Read more »