Are you aware of Google’s latest update which was effective from April 21, 2015? This update includes the ranking factor in terms of mobile search algorithm. So, if you run an online store, then it would be wondering for you to know that this mobile-friendly update announced by Google really influences a website’s visibility and makes it able to rank better over the search engines.

Is It Essential Your Magento Website Must Be Mobile-friendly!

Now, there might be the first question to ask yourself is; does the mobile-friendly approach need to adopted for the online stores or will it be really effective to generate the expected outcomes? The probability to find the correct answer for the same is quite high especially if you go through the Audience section for Mobile Overview report. Once you will navigate this report, a table would be received in the following format:

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