To buy or not to buy? That is the question (that anyone who makes it to your product page will eventually ask).

There are many factors that go into the decision making process, such as images, trust, price, traffic source, shipping, etc. Underrated in the equation is your product page copy.

While the other factors are undoubtedly important, far too often a company will neglect product copy and simply write down the standard manufacturer’s description. Or worse, they write nothing at all.

As Smashing Magazine said in 2010, your product page copy is supposed to accomplish two goals:

Establish trust

Convince visitors that your product is right for them.

These 8 principles will help you write product copy that establishes trust and sells, in turn increasing ... Read more »

To buy or not to buy? That is the question (that anyone who makes it to your product page will eventually ask).

There are many factors that go into the decision making process, such as images, trust, price, traffic source, shipping, etc. Underrated in the equation is your product page copy.

While the other factors are undoubtedly important, far too often a company will neglect product copy and simply write down the standard manufacturer’s description. Or worse, they write nothing at all.

As Smashing Magazine said in 2010, your product page copy is supposed to accomplish two goals:

Establish trust

Convince visitors that your product is right for them.

These 8 principles will help you write product copy that establishes trust and sells, in turn increasing ... Read more »