While good online reputation management is important for all businesses, it is particularly critical for ecommerce business owners: their online reputation is indistinguishable from their brand. For this reason, we wanted to dedicate a post to the seven things all ecommerce businesses should do to develop and sustain a stellar online reputation.

Use Transparency to Your Advantage
On SiteJabber, we find that the best reviewed ecommerce businesses don’t fear their weaknesses. Instead, they make their weaknesses clear upfront and even use them as marketing tactics.

For example, if you’re a small business, you might explain that you’re a mom-and-pop shop and you do your best to get orders out on time, but sometimes things can take a bit longer. You can ... Read more »