Congrats! You just published your first app to the app store, now what? Interaction is key for any app, but especially a new one. Without it, your app will fail. The entire purpose of having a mobile app for your business is to increase customer interaction, loyalty and (most importantly) sales. But so many don’t know how to properly promote their app. That’s what we’re here for.

Here are a couple ways to help get your app on your customers’ phones:

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Put up posters, flyers, coupons, anything! Make sure the announcement is big and loud. If there are in-app incentives and you offer free WiFi at your location, there’s no excuse for customers to not download the app. Create a QR Coupon code and display it large enough so that people ask you what it’s ... Read more »

Consumers have been asking for years for mobile friendly websites, but not every business was on board. Then, Google told the world that any websites that aren’t mobile responsive would be penalized in search rankings. Well, that got more people moving, but some are still dragging their feet. There is an alarming number of non-friendly websites out there—sites that market or sell to an audience that just isn’t visiting anymore.



Did you know that almost 25% of internet users access the web only by their mobile devices? Without a mobile friendly site, you’re missing out on a large chunk of consumers. This, coupled with Google’s epic smackdown, means you should probably get right on updating your website. But don’t let Google tell you what you should do and why. Do it because you want your business to boom in 2016.

Mo ... Read more »

Apps in retail are suddenly a topic of parlour conversation again.

There are those who see them as a distracting use of resource, difficult to update and subject to the whims of the app store.

Others see them as the best way to create slick user experiences that allow loyal customers to convert on mobile.

Here's why it's now or never for retailers thinking about investing in develop native apps

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1. Mobile growth is quicker than anything we've seen

Mobile now accounts for 27% of ecommerce transactions globally, according to Adyen, and 30% in the US, according to a study by Criteo.

The speed of mobile commerce growth is outstripping that seen during the original ecommerce boom.

Though much of recent debate has focused on Google's cross ... Read more »

Nowadays, e-commerce is increasing in China and the online customers don’t only look for interesting deals, but also an excellent checkout process. And one mistake in the process car make them abandon the online Purchase.

So, it’s very important to improve the website to avoid these mistakes and provide a good shopping experience to the customers.

Not adapt the sites to Smartphones

The Mcommerce is increasing in China, and more and more people use mobiles functions to buy online. A stat shows that mobile buyers represent 14,59 billion dollars in the world. In 2017, this number will more than double, to 30,66 billion.

The websites design has become important and a necessity. So, you have to optimize you website to small screen size and for a better using experience on Smartphone. Statistics say th ... Read more »

Mobility and bring-your-own device (BYOD) are transforming the way people work and the way organizations support them. There’s more to mobility than simply enabling remote access—and mobile devices are far more than limited-use gadgets. Capable of accessing, storing and transmitting applications and data like traditional computers, smartphones and tablets can be used for almost any business task. To unlock the full potential of enterprise mobility, IT needs to allow people the freedom to access all their apps and data f ... Read more »

Are you aware of Google’s latest update which was effective from April 21, 2015? This update includes the ranking factor in terms of mobile search algorithm. So, if you run an online store, then it would be wondering for you to know that this mobile-friendly update announced by Google really influences a website’s visibility and makes it able to rank better over the search engines.

Is It Essential Your Magento Website Must Be Mobile-friendly!

Now, there might be the first question to ask yourself is; does the mobile-friendly approach need to adopted for the online stores or will it be really effective to generate the expected outcomes? The probability to find the correct answer for the same is quite high especially if you go through the Audience section for Mobile Overview report. Once you will navigate this report, a table would be received in the following format:

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Benchmarks are an essential tool for successful retailers. Benchmarks help retailers understand how well they are performing in key competitive vectors such as Finance, Operations, Technology, and Customer Experience.

... Read more »

Benchmarks are an essential tool for successful retailers. Benchmarks help retailers understand how well they are performing in key competitive vectors such as Finance, Operations, Technology, and Customer Experience.

... Read more »

The best ways to increase your online sales

The boom of e-commerce has fundamentally changed the buying habits of Chinese consumers. It is estimated that people in rural areas, very connected, should consume more than urban people in less than 10 years. To meet this demand, three of the most important players of online business – Alibaba, Suning and JD – have planned to build tens of thousands of outlets scattered across the country. It’s time for you to take advantage of this opportunity but promoting your products to China may be a long obstacle run and you will face many competitors. However, like Sun Tzu, we believe that “there are no impregnable fortresses, there are only bad attackers”. By following the 8 advices listed below, you will increase your chances to reach your goals:

1. Put an Instant Messaging Service on your website

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One of the most exciting fields to be in today is eCommerce. B2C industry has been booming since its inception; and B2B industry is also growing gradually these days, as a result of which there is a launch of Magento B2B program.

... Read more »