Apps in retail are suddenly a topic of parlour conversation again.

There are those who see them as a distracting use of resource, difficult to update and subject to the whims of the app store.

Others see them as the best way to create slick user experiences that allow loyal customers to convert on mobile.

Here's why it's now or never for retailers thinking about investing in develop native apps

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1. Mobile growth is quicker than anything we've seen

Mobile now accounts for 27% of ecommerce transactions globally, according to Adyen, and 30% in the US, according to a study by Criteo.

The speed of mobile commerce growth is outstripping that seen during the original ecommerce boom.

Though much of recent debate has focused on Google's cross ... Read more »